This isn’t my side hustle. It’s my survival story.

For over 16 years, I lived in the land of false starts.
And let me tell ya – 16 years is a REALLY long time to keep trying, every single day, to finally reach your goal.

Every morning, I swore I was going to eat better, move my body, stay consistent, and reach my body goals.
Sometimes I’d make it 3 days.
Sometimes I made it 3 months.
But I always fell off.
And every time I did, I told myself I was the problem.

I’d wake up hopeful, telling myself, “Today’s the day I finally turn it around.”
But by the time I climbed into bed, all that hope had curdled into shame.
Maybe I skipped my workout.
Maybe I binged.
Maybe I just didn’t do anything I said I would.

And then came the thoughts. The brutal, relentless ones:

“What is wrong with you?”
“You said you were serious this time.”
“You always screw it up.”
“You’re never going to change.”
“Other people manage it. Why can’t YOU?”
“You’re hopeless. You’re weak. You’re a failure.”

I’d lie there in the dark, feeling that awful, crushing tightness in my chest—the kind that makes it hard to breathe, like guilt and grief got tangled up and sat on my heart.

Not just disappointment. Not just frustration.

It was that soul-heavy, hollow ache of defeat – the kind that whispers, “Maybe it’s just never going to happen for you.”

I can’t tell you how many nights I cried quietly so no one else would hear.
Not because I didn’t care.
But because I cared so much… and kept failing anyway.

If you’ve ever felt that – if any part of this feels like it was pulled straight from your own story – I swear to you, you are not alone.
You’re exactly who I made this for.

But I’m a data nerd, so I threw myself into the research.

I read over 50 books on willpower, motivation, self-discipline, and behavior change.
I pored through scientific studies like a hound on a scent.
I built intricate spreadsheets, downloaded every app, watched (literally!) thousands of hours of YouTube advice and pep talks, and tested every “system” the gurus promised would finally fix me.

They didn’t. Not long-term.

And that’s when I realized:
Maybe I wasn’t the problem.
Maybe the approach was.

So I stopped listening to everyone else and started building something that worked – for people like me.
People who are exhausted by broken promises and just want something real.
People who have the desire and the grit to keep trying, but just can’t seem to get to the finish line.

I’m not here to sell you a $997 course full of recycled ideas.
You know the ones – where every guru online repeats the same advice, with minor tweaks and a flashy funnel.

I’m not some overnight success story.
I’m a real person who struggled for years – and finally figured out a better way.

If I could give it all away for free, I would.
But creating the tools, running the site, and keeping it alive costs money.
So I price everything low – as low as I possibly can – so it’s accessible for anyone who’s ready to try one more time.

Because if that’s you…
You’ve just found your people.